
Dove | In the new visual identity, proclamation is symbolized by the double function of the dove, with a leaf on its beak to recall its proclamation of the end of judgment in Noah’s day but also as representing the Holy Spirit, whose power works in proclaiming the Word.
Cross | The cross represents the content of our proclamation while at the same time reflecting the challenges of advocacy before us.
Hand | The hand represents the work we are called to; our work of diakonia.
Branch | The green branch carried by the dove represents the reconciliation that we promote through advocacy and dialogue. It also represents the stewardship for creation that we are called to as God’s people.
The color green denotes life, growth, renewal and our compassion and care for creation.
The clean typeface balances the intricate symbolism of the logo. By this balance between logo and typeface we want to visually express that we carry a wonderful strong history and identity, which embolden us to carry out our mission with clarity of purpose.
Read more and download logo packs
Theological dimensions of the new visual identity (PDF):
EN | DE | ES | FR
No junk. Just the latest LWF news.