Assembly Logo
Download the 2010 Assembly logo:
• Round, color - PDF (200 KB) | PNG (15 KB)
• Round, black & white - PDF (200 KB) | PNG (15 KB)
• Rectangular, color - PDF (200 KB) | PNG (20 KB)
• Rectangular, black & white - PDF (200 KB) | PNG (20 KB)
Logo designed by Leonhardt & Kern Agency, Ludwigsburg, Germany
The logo may be used without permission and adapted as necessary to accommodate local languages, languages which do not use the Latin alphabet, and languages which do not read from left to right.
The official translation of the Assembly theme should be employed when using one of the LWF languages (English, French, German, Spanish):
- "Give Us Today Our Daily Bread”
- « Donne-nous aujourd’hui notre pain quotidien »
- „Unser tägliches Brot gib uns heute!“
- “Danos Hoy Nuestro Pan de Cada Día“
Translation in other languages should be based on one of these four official LWF language versions.
Design variations are permitted in areas where font and color options are limited by available technology; however, the bud image itself must not be redrawn, resized or modified. The preferred background is white.
About the Logo
The logo’s modest, simple design attempts to combine several elements in one graphic image.
The cross in the center clearly indicates that Jesus Christ, the Crucified One, is the Lord of the church. The cross is curved in order to emphasize that it is not an inert but rather a living entity. Its graceful upward curve symbolizes our hope in the resurrection.
The cross is surrounded by a stylized bud. Drawn by a single pen stroke in a vivid green, this bud represents the life and growth which God gives to all the creation. It symbolizes also the reign of God, which is growing and spreading.
The unfolding bud represents “our daily bread.” All bread, all food begins as something minute. Every plant begins with a tiny seed, and only if this seed falls into the earth and dies can it become a great plant which will bear much fruit.
The small number of brush strokes contained in the logo make unmistakably clear how dependent humankind is on bread and how our petition for “daily bread” is at once simple and vital. The kind, reassuring character of this logo attempts to reflect the kindness of God who is present among us in the form of bread and wine—the fruits of the earth in which we see the crucified and risen One.
For more information on the Assembly logo and its use, contact the LWF Office for Communication Services.
